Digital marketing is very important in today’s tech-savvy world. All the required information can be easily found on the internet. Brands are using every digital asset available to market themselves. So, how would you stand out in this haystack of information?
Showcase your value to the customer through content marketing!
With the digital age came the surmount of information, readily available to the whole world. The amount of data that is available on internet is immeasurable. One can find information on any brand, any company, any asset through digital media.
Now, you as a brand would want your customers to discover your brand easily. One way to do it through “Inbound Marketing”.
So, what is Inbound Marketing?
Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. The marketing activities involved here brings visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. An important fact in inbound marketing is providing customer feedback channels with the company for creating both trustworthy relationships as well as for consultations and sales.
Many companies are now realizing that their technical documentation, often considered a “necessary evil”, is authoritative, trustworthy content that can be a company’s most effective inbound marketing channel, generating more than half of overall site traffic and over half of lead generation.
Basically, it involves generating the right type of content, original and fresh content, the type which your targeted customer would be interested in.
As they say, it is much easier to bring water to a desert, than it is to desert to water!